[ THE SITUATION ]

  • OPERATIONAL LEAD: Precision Prep (Client)
  • SECTOR: B2C E-Commerce / Crisis Logistics / Community Relations
  • TIMELINE: 2020

During the 2020 pandemic, Precision Prep initiated a campaign to support essential frontline workers while signaling operational continuity. The objective was to create a sustainable donation model where civilian contributions would directly fund meals for healthcare and emergency personnel. This required the rapid deployment of a synchronized logistical and marketing strategy under strict operational constraints.

[ THE STRATEGY ]

Engineered a “1-for-1 Corporate Matching & Omnichannel Awareness” strategy. For every $9 donation received, Precision Prep matched it with an additional meal. To drive the fundraising matrix without relying on paid advertising, the focus was shifted to an organic, omnichannel approach utilizing local media relations, customer-advocate influencers, and targeted email deployments.

[ THE EXECUTION ]

  • Digital Infrastructure: Developed a dedicated landing page to seamlessly process donations and provide real-time operational updates to a retained list of 600+ subscribers.

  • Media & Public Relations: Executed local media outreach, securing targeted regional newspaper coverage to amplify the campaign’s visibility beyond the existing customer base.

  • Physical Logistics: Managed the on-ground routing and physical transport of over 160 meals per week, coordinating secure handoffs at essential facilities over a 7-week deployment window.

[ THE AFTER-ACTION REPORT ]

  • Impact & Distribution: Raised over $5,000, successfully funding and deploying more than 1,100 meals to 19 different frontline facilities (surpassing the initial 100-meal benchmark).

  • Digital & Earned Media Reach: Achieved an online reach of 10,245 users and secured 57,600 total media impressions through regional news syndication.

[ INDUSTRY RECGINITION ]

This campaign won awards in 2021.

    • Public Relations Society of America “Image Awards” – Award of Excellence: Social Media
    • Public Relations Society of America “Image Awards” – Award of Merit: Reputation