Case Study – U.S. Army “Be All You Can Be” Campaign

OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 Established in 2007, the U.S. Army’s Central California Recruiting Battalion Headquarters is in the heart of the San Joaquin Valley and headquartered at Lemoore Naval Air Station. Consisting of the Fresno, Bakersfield, Gold Coast, South Bay, East Bay, and Monterey…

Case Study – U.S. Army School Supply Crawl

OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 The U.S. Army’s Central California Recruiting Battalion, comprising 6 distinct army companies and more than 250 recruiters, is committed to promoting educational opportunities and community development by giving back with community service. So, when our Soldier & Family Assistance (SFA)…

Case Study – U.S. Army 4-Star General Visit to San Francisco Campaign

OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023/2024 The Commanding General of the United States Army Training and Doctrine Command, 4-Star General Gary M. Brito came to visit San Francisco in March of 2023 to celebrate educators with the “Your Army Salutes Community Educators” event at the War…

Case Study – U.S. Army Recruiting Battalion Makeover Campaign

OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023/2024 As the Digital & Social Media Marketing Manager for the U.S. Army’s Central California Recruiting Battalion, I supported marketing both in and outside the battalion’s 48,000+ square miles of California. So when the new Command Sergeant Major (CSM) wanted to…