OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 Established in 2007, the U.S. Army’s Central California Recruiting Battalion Headquarters is in the heart of the San Joaquin Valley and headquartered at Lemoore Naval Air Station. Consisting of the Fresno, Bakersfield, Gold Coast, South Bay, East Bay, and Monterey…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Community Relations / Event Logistics TIMELINE: November – December 2023 The U.S. Army Central California Recruiting Battalion manages a complex Area of Operations spanning 48,549 square miles, from Bakersfield to the Bay Area, encompassing 6 recruiting companies and 33 stations.…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Civil-Military Operations / Youth Engagement TIMELINE: 2023 To strengthen community ties and support local education infrastructure within the Central Valley, the U.S. Army Central California Recruiting Battalion initiated a large-scale school supply donation drive. As the Digital & Social Media…
OVERVIEW The U.S. Army’s Central California Recruiting Battalion met a small business owner within our battalion footprint. He was the owner of an ice cream shop called “How We Roll Ice Cream”. Upon discussion, we found out that both one of our captains at our headquarters and the ice cream shop owner shared a history…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Public Affairs TIMELINE: March 2023 In March 2023, the Commanding General of the U.S. Army Training and Doctrine Command (TRADOC), 4-Star General Gary M. Brito, deployed to San Francisco for the “Your Army Salutes Community Educators” initiative.…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Internal Brand Architecture / Command Logistics TIMELINE: 2023–2024 Upon assuming leadership at the Central California Recruiting Battalion, the incoming Command Sergeant Major (CSM) identified a critical need to modernize the physical infrastructure and visual identity of the Battalion Headquarters. I…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Brand Architecture / Omnichannel Strategy TIMELINE: February 2023 In February 2023, the U.S. Army executed a historic enterprise-level rebrand, introducing a new official logo and resurrecting the iconic “Be All You Can Be” narrative. As the Public Affairs Specialist for…
OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – January 2023 Sponsored by the U.S. Army, Mentoring Matters, Hand in Hand Mentoring, and Clovis Veterans Memorial District, the Best of the West All-Star Game pays tribute to the U.S. Army and its acts of service by bringing high school senior…
OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – December 2022 The U.S. Army Central California Recruiting Battalion consists of 6 different recruiting companies and 33 recruiting stations that cover an area of approximately 48,549 square miles from San Francisco in the north to Santa Barbara in the south, and…
[ THE SITUATION ] OPERATIONAL LEAD: Feel Good Fitness (Client) SECTOR: Health & Wellness / Community Philanthropy TIMELINE: September – November 2022 To mark their 5-year operational anniversary, Feel Good Fitness sought to execute a community event that extended beyond standard brand promotion. The objective was to architect a month-long philanthropic campaign to fund a…
