[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Event Broadcasting TIMELINE: 2023 The formal transfer of authority, executed through Change of Command and Change of Responsibility ceremonies, is a critical operational milestone for any military battalion. These high-visibility events require zero-fail logistical precision and strict…
OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 As the Digital & Social Media Marketing Manager for the U.S. Army’s Central California Recruiting Battalion, it was my job to attend large events that recruiters would be attending. During 2023 Army recruiters attended the San Francisco Giant’s Fan Fest,…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Content Architecture / Omnichannel Production TIMELINE: 2022–2024 The Central California Recruiting Battalion commands a sprawling 48,000-square-mile Area of Operations, divided across 6 distinct recruiting companies. Each of these companies requires a continuous, localized stream of digital and physical marketing assets…
