OVERVIEW Client – Visalia Triathlon Industry – Sporting Event Date – 2018 The annual Visalia Triathlon or “VITRI” is held every year in the spring at El Diamante High School in Visalia, California. The event offers a 1-mile swim, 11-mile bike course, and 3-mile run. The 2018 event offered something very new as 100% of…
[ THE SITUATION ] OPERATIONAL LEAD: Homegrown Organic Farms (Client) SECTOR: CPG (Consumer Packaged Goods) / E-Commerce Conversion / Precision Ad Buying TIMELINE: 2017 (3-Month Operational Window) Homegrown Organic Farms, an established collective of certified organic growers, required a high-conversion digital campaign to scale their freeze-dried fruit product on the Amazon marketplace. The objective was…
[ THE SITUATION ] OPERATIONAL LEAD: Ralph F. Kaelble for District Attorney (Client) SECTOR: Political Campaigns / Digital Command / Precision Ad Buying TIMELINE: 2014 (6-Month Operational Window) During the 2014 Tulare County District Attorney race, challenger candidate Ralph F. Kaelble sought to unseat a deeply entrenched incumbent. The operational objective was to rapidly build…
OVERVIEW Client – The Great Western Fan Festival Industry – Live Event / Music Date – 2016 Having built social media marketing campaigns for the past three years, the 2016 Great Western Fan Festival was no different when it came to digital success. This year the festival saw a few new ideas and saw positive…
OVERVIEW Client – The Great Western Fan Festival Industry – Live Event / Music Date – 2015 The Great Western Fan Festival is a three-day music festival in Visalia, California with the best gospel singers, groups, and quartets from around the nation and 2015 was the second year the festival used social media as a…
OVERVIEW Client – The Great Western Fan Festival Industry – Live Event / Music Date – 2014 The Great Western Fan Festival is a three-day music festival in Visalia, California with the best gospel singers, groups, and quartets from around the nation and 2014 was the first year the festival used social media as a…
OVERVIEW Client – Showcase Events Inc. (Visalia Home Show) Industry – Live Event / Home goods Date – 2014 / 2015 A bi-annual home show that showcases 250+ exhibits that give people a place to get great ideas and quotes for remodeling and redecorating every room of the house – inside and out. It was…
[ PRESS OPERATIONS & EDITORIAL NARRATIVE ] Long before architecting digital strategies for the military or luxury sectors, my foundation in strategic communications was forged on the press lines of Hollywood. Operating within highly regulated media environments, I executed on-the-ground media relations and talent interviews across major award shows, studio premieres, and network launches. This…
[ PRESS OPERATIONS & EDITORIAL NARRATIVE ] In high-stakes communications, visual assets are far more than aesthetic choices; they are high-resolution intelligence used to anchor narrative control and document executive protocol. Over a 17-year career, I have captured mission-critical visual assets across military, government, red carpet events, sports games, and private sectors, spanning from the…
Below are websites I created. PRrppdLevel 7 Fitness *Award Winning Feel Good FitnessIt’s Really RealFeeding The Frontline
