[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / National Event / Government Relations TIMELINE: 2024–2025 To kick off the celebration of the U.S. Army’s 250th Birthday, the military entered its first float into the Tournament of Roses Parade in 50 years. Under the direction of the Army’s Recruiting…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Community Relations / Event Logistics TIMELINE: November – December 2023 The U.S. Army Central California Recruiting Battalion manages a complex Area of Operations spanning 48,549 square miles, from Bakersfield to the Bay Area, encompassing 6 recruiting companies and 33 stations.…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Civil-Military Operations / Youth Engagement TIMELINE: 2023 To strengthen community ties and support local education infrastructure within the Central Valley, the U.S. Army Central California Recruiting Battalion initiated a large-scale school supply donation drive. As the Digital & Social Media…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Public Affairs TIMELINE: March 2023 In March 2023, the Commanding General of the U.S. Army Training and Doctrine Command (TRADOC), 4-Star General Gary M. Brito, deployed to San Francisco for the “Your Army Salutes Community Educators” initiative.…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Internal Brand Architecture / Command Logistics TIMELINE: 2023–2024 Upon assuming leadership at the Central California Recruiting Battalion, the incoming Command Sergeant Major (CSM) identified a critical need to modernize the physical infrastructure and visual identity of the Battalion Headquarters. I…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Brand Architecture / Omnichannel Strategy TIMELINE: February 2023 In February 2023, the U.S. Army executed a historic enterprise-level rebrand, introducing a new official logo and resurrecting the iconic “Be All You Can Be” narrative. As the Public Affairs Specialist for…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Event Broadcasting TIMELINE: 2023 The formal transfer of authority, executed through Change of Command and Change of Responsibility ceremonies, is a critical operational milestone for any military battalion. These high-visibility events require zero-fail logistical precision and strict…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Content Architecture / Omnichannel Production TIMELINE: 2022–2024 The Central California Recruiting Battalion commands a sprawling 48,000-square-mile Area of Operations, divided across 6 distinct recruiting companies. Each of these companies requires a continuous, localized stream of digital and physical marketing assets…
[ THE SITUATION ] OPERATIONAL LEAD: Feel Good Fitness (Client) SECTOR: Health & Wellness / Community Philanthropy TIMELINE: September – November 2022 To mark their 5-year operational anniversary, Feel Good Fitness sought to execute a community event that extended beyond standard brand promotion. The objective was to architect a month-long philanthropic campaign to fund a…
[ THE SITUATION ] OPERATIONAL LEAD: Brand Ambassador (Agency) / Client: Christopher Guy SECTOR: Ultra-Luxury Goods / Precision Ad Buying / Digital Architecture TIMELINE: 2022 Christopher Guy, a globally recognized ultra-luxury furniture brand, required a targeted digital campaign to penetrate high-net-worth demographics within two of the most competitive domestic markets: Los Angeles and New York.…
