OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 Established in 2007, the U.S. Army’s Central California Recruiting Battalion Headquarters is in the heart of the San Joaquin Valley and headquartered at Lemoore Naval Air Station. Consisting of the Fresno, Bakersfield, Gold Coast, South Bay, East Bay, and Monterey…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Community Relations / Event Logistics TIMELINE: November – December 2023 The U.S. Army Central California Recruiting Battalion manages a complex Area of Operations spanning 48,549 square miles, from Bakersfield to the Bay Area, encompassing 6 recruiting companies and 33 stations.…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Civil-Military Operations / Youth Engagement TIMELINE: 2023 To strengthen community ties and support local education infrastructure within the Central Valley, the U.S. Army Central California Recruiting Battalion initiated a large-scale school supply donation drive. As the Digital & Social Media…
OVERVIEW The U.S. Army’s Central California Recruiting Battalion met a small business owner within our battalion footprint. He was the owner of an ice cream shop called “How We Roll Ice Cream”. Upon discussion, we found out that both one of our captains at our headquarters and the ice cream shop owner shared a history…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Public Affairs TIMELINE: March 2023 In March 2023, the Commanding General of the U.S. Army Training and Doctrine Command (TRADOC), 4-Star General Gary M. Brito, deployed to San Francisco for the “Your Army Salutes Community Educators” initiative.…
OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – December 2022 The U.S. Army Central California Recruiting Battalion consists of 6 different recruiting companies and 33 recruiting stations that cover an area of approximately 48,549 square miles from San Francisco in the north to Santa Barbara in the south, and…
[ THE SITUATION ] OPERATIONAL LEAD: Feel Good Fitness (Client) SECTOR: Health & Wellness / Community Philanthropy TIMELINE: September – November 2022 To mark their 5-year operational anniversary, Feel Good Fitness sought to execute a community event that extended beyond standard brand promotion. The objective was to architect a month-long philanthropic campaign to fund a…
OVERVIEW Client – Elite Team Reedley Jiu-Jitsu Academy Industry – Combat Sport / Fitness Date – 2022 (Jan – May) Elite Team Reedley Jiu-Jitsu Academy launched in early 2022 in Reedley California. Elite Team as a brand is widely known within Central California’s Jiu-Jitsu world. My job was to help launch the new academy with…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep SECTOR: B2C E-Commerce / Data Analytics / Omnichannel Marketing TIMELINE: 2021 Precision Prep, a regional B2C meal prep company, was experiencing predictable, cyclical revenue slumps during specific seasons. The objective was to break this historical cycle, with the client setting aggressive goals: increase overall annual sales by…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 In dealing with customer questions and complaints, the biggest was how to order food on the client’s website. Having dealt with this for years, the client decided to have a new ordering system website built. It was my job to get…
