[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Event Broadcasting TIMELINE: 2023 The formal transfer of authority, executed through Change of Command and Change of Responsibility ceremonies, is a critical operational milestone for any military battalion. These high-visibility events require zero-fail logistical precision and strict…
OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 As the Digital & Social Media Marketing Manager for the U.S. Army’s Central California Recruiting Battalion, it was my job to attend large events that recruiters would be attending. During 2023 Army recruiters attended the San Francisco Giant’s Fan Fest,…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Content Architecture / Omnichannel Production TIMELINE: 2022–2024 The Central California Recruiting Battalion commands a sprawling 48,000-square-mile Area of Operations, divided across 6 distinct recruiting companies. Each of these companies requires a continuous, localized stream of digital and physical marketing assets…
OVERVIEW Client – Feel Good Fitness Industry – Fitness Date – 2020 Having been in business for four years, Level 7 Fitness was a small gym looking to fully rebrand itself to Feel Good Fitness in the Fresno/Clovis area. I was brought in to enhance and improve the company’s overall online brand by completely changing…
OVERVIEW Client – Level 7 Fitness Industry – Fitness Date – 2019 Level 7 Fitness is a gym located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner Vincent Houle planned to celebrate his second year in business with a charity boot camp and blood drive…
[ PRESS OPERATIONS & EDITORIAL NARRATIVE ] Long before architecting digital strategies for the military or luxury sectors, my foundation in strategic communications was forged on the press lines of Hollywood. Operating within highly regulated media environments, I executed on-the-ground media relations and talent interviews across major award shows, studio premieres, and network launches. This…
[ PRESS OPERATIONS & EDITORIAL NARRATIVE ] In high-stakes communications, visual assets are far more than aesthetic choices; they are high-resolution intelligence used to anchor narrative control and document executive protocol. Over a 17-year career, I have captured mission-critical visual assets across military, government, red carpet events, sports games, and private sectors, spanning from the…
Below are websites I created. PRrppdLevel 7 Fitness *Award Winning Feel Good FitnessIt’s Really RealFeeding The Frontline
[ OPERATIONAL LOGISTICS & EVENT COMMAND ] Strategic communications rely on flawless execution. Whether directing theater operations for major Hollywood premieres, managing the press logistics for network television finales, or executing a 1,100-meal logistical deployment during a global crisis, I specialize in bringing order to high-stakes environments. Over the past 15 years, I have architected…
