[ THE SITUATION ] OPERATIONAL LEAD: Brand Ambassador (Agency) / Client: Tequila Gran Diamante SECTOR: Ultra-Premium Spirits / Precision Ad Buying / Content Architecture TIMELINE: 2020–2021 Tequila Gran Diamante, an ultra-premium luxury sipping tequila, required a highly aggressive digital campaign to establish brand dominance within the saturated California luxury market. The objective was to capture…
OVERVIEW Client – Feel Good Fitness Industry – Fitness Date – 2020 Having been in business for four years, Level 7 Fitness was a small gym looking to fully rebrand itself to Feel Good Fitness in the Fresno/Clovis area. I was brought in to enhance and improve the company’s overall online brand by completely changing…
[ THE SITUATION ] OPERATIONAL LEAD: Social Media Superstar Awards (Client) SECTOR: Event Industry / B2B Marketing / Precision Ad Buying TIMELINE: 2020 (1-Month Operational Window, before COVID lockdown) The Social Media Superstar Awards required immediate, high-impact brand visibility for a newly launched live event and award show in Southern California. The objective was to…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep (Client) SECTOR: B2C E-Commerce / Crisis Logistics / Community Relations TIMELINE: 2020 During the 2020 pandemic, Precision Prep initiated a campaign to support essential frontline workers while signaling operational continuity. The objective was to create a sustainable donation model where civilian contributions would directly fund meals for…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep (Client) SECTOR: B2C E-Commerce / Crisis Management / Omnichannel Marketing TIMELINE: 2020 (Q1 – Q4) At the onset of the COVID-19 pandemic, Precision Prep required an immediate, adaptive operational strategy to maintain business continuity and support the local community. Without a preexisting industry blueprint for operating during…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2019 Precision Prep is the premier meal prep service company in Visalia, California. They offer customized meals built to your specific needs that are both delicious and affordable. I was brought on to help fix their social media content and improve their…
OVERVIEW Client – Level 7 Fitness Industry – Live Event / Fundraiser Date – 2019 Level 7 Fitness is a private gym located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner Vincent Houle planned to celebrate his second year in business with a charity boot…
OVERVIEW Client – Level 7 Fitness Industry – Fitness Date – 2019 Level 7 Fitness is a gym located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner Vincent Houle planned to celebrate his second year in business with a charity boot camp and blood drive…
OVERVIEW Client – Level 7 Fitness Industry – Charity Event / Blood Drive Date – 2018 Level 7 Fitness is a private fitness facility located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner and coach Vincent Houle brings the latest in cutting-edge training techniques to…
OVERVIEW Client – Visalia Rotary Community Foundation “Brew Fest” Industry – Live Charity Event / Fundraiser Date – 2019 The Visalia Rotary Community Foundation was established for the enhancement of Visalia and the surrounding community. It was founded in 1992 by the Visalia Rotary Club and joined in contributions and administration by the Visalia County…
