OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 Having a successful 2021, I needed the final month of 2021 to push my client’s sales. The previous 11 months had seen record-breaking sales, December needed a heavy marketing push if his client was going to see a record-breaking year. The…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 I needed to figure out how to generate more sales during the slow season at the end of the year. Having brainstormed with the client, we came up with an idea to create a TikTok menu that was “inspired” by meals…
[ THE SITUATION ] OPERATIONAL LEAD: Tequila Gran Diamante (Client) SECTOR: Ultra-Premium Spirits / Precision Ad Buying / Content Architecture TIMELINE: 2020–2021 Tequila Gran Diamante, an ultra-premium luxury sipping tequila, required a highly aggressive digital campaign to establish brand dominance within the saturated California luxury market. The objective was to capture market share among a…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep (Client) SECTOR: B2C E-Commerce / Crisis Logistics / Community Relations TIMELINE: 2020 During the 2020 pandemic, Precision Prep initiated a campaign to support essential frontline workers while signaling operational continuity. The objective was to create a sustainable donation model where civilian contributions would directly fund meals for…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep SECTOR: B2C E-Commerce / Crisis Management / Omnichannel Marketing TIMELINE: 2020 (Q1 – Q4) At the onset of the COVID-19 pandemic, Precision Prep required an immediate, adaptive operational strategy to maintain business continuity and support the local community. Without a preexisting industry blueprint for operating during a…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2019 Precision Prep is the premier meal prep service company in Visalia, California. They offer customized meals built to your specific needs that are both delicious and affordable. I was brought on to help fix their social media content and improve their…
OVERVIEW Client – Level 7 Fitness Industry – Live Event / Fundraiser Date – 2019 Level 7 Fitness is a private gym located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner Vincent Houle planned to celebrate his second year in business with a charity boot…
OVERVIEW Client – Level 7 Fitness Industry – Fitness Date – 2019 Level 7 Fitness is a gym located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner Vincent Houle planned to celebrate his second year in business with a charity boot camp and blood drive…
OVERVIEW Client – Level 7 Fitness Industry – Charity Event / Blood Drive Date – 2018 Level 7 Fitness is a private fitness facility located in Clovis, California that is tailored to people looking to take their fitness to the next level. Owner and coach Vincent Houle brings the latest in cutting-edge training techniques to…
OVERVIEW Client – Visalia Triathlon Industry – Sporting Event Date – 2018 The annual Visalia Triathlon or “VITRI” is held every year in the spring at El Diamante High School in Visalia, California. The event offers a 1-mile swim, 11-mile bike course, and 3-mile run. The 2018 event offered something very new as 100% of…
