[ THE SITUATION ] OPERATIONAL LEAD: Brand Ambassador (Agency) / Client: Christopher Guy SECTOR: Ultra-Luxury Goods / Precision Ad Buying / Digital Architecture TIMELINE: 2022 Christopher Guy, a globally recognized ultra-luxury furniture brand, required a targeted digital campaign to penetrate high-net-worth demographics within two of the most competitive domestic markets: Los Angeles and New York.…
OVERVIEW Client – Elite Team Reedley Jiu-Jitsu Academy Industry – Combat Sport / Fitness Date – 2022 (Jan – May) Elite Team Reedley Jiu-Jitsu Academy launched in early 2022 in Reedley California. Elite Team as a brand is widely known within Central California’s Jiu-Jitsu world. My job was to help launch the new academy with…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep SECTOR: B2C E-Commerce / Data Analytics / Omnichannel Marketing TIMELINE: 2021 Precision Prep, a regional B2C meal prep company, was experiencing predictable, cyclical revenue slumps during specific seasons. The objective was to break this historical cycle, with the client setting aggressive goals: increase overall annual sales by…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 In dealing with customer questions and complaints, the biggest was how to order food on the client’s website. Having dealt with this for years, the client decided to have a new ordering system website built. It was my job to get…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 Having a successful 2021, I needed the final month of 2021 to push my client’s sales. The previous 11 months had seen record-breaking sales, December needed a heavy marketing push if his client was going to see a record-breaking year. The…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 I needed to figure out how to generate more sales during the slow season at the end of the year. Having brainstormed with the client, we came up with an idea to create a TikTok menu that was “inspired” by meals…
[ THE SITUATION ] OPERATIONAL LEAD: Brand Ambassador (Agency) / Client: Tequila Gran Diamante SECTOR: Ultra-Premium Spirits / Precision Ad Buying / Content Architecture TIMELINE: 2020–2021 Tequila Gran Diamante, an ultra-premium luxury sipping tequila, required a highly aggressive digital campaign to establish brand dominance within the saturated California luxury market. The objective was to capture…
[ THE SITUATION ] OPERATIONAL LEAD: Social Media Superstar Awards (Client) SECTOR: Event Industry / B2B Marketing / Precision Ad Buying TIMELINE: 2020 (1-Month Operational Window, before COVID lockdown) The Social Media Superstar Awards required immediate, high-impact brand visibility for a newly launched live event and award show in Southern California. The objective was to…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep (Client) SECTOR: B2C E-Commerce / Crisis Logistics / Community Relations TIMELINE: 2020 During the 2020 pandemic, Precision Prep initiated a campaign to support essential frontline workers while signaling operational continuity. The objective was to create a sustainable donation model where civilian contributions would directly fund meals for…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep (Client) SECTOR: B2C E-Commerce / Crisis Management / Omnichannel Marketing TIMELINE: 2020 (Q1 – Q4) At the onset of the COVID-19 pandemic, Precision Prep required an immediate, adaptive operational strategy to maintain business continuity and support the local community. Without a preexisting industry blueprint for operating during…
