[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Executive Protocol / Event Broadcasting TIMELINE: 2023 The formal transfer of authority, executed through Change of Command and Change of Responsibility ceremonies, is a critical operational milestone for any military battalion. These high-visibility events require zero-fail logistical precision and strict…
OVERVIEW Employer – U.S. Army Central California Recruiting Battalion Industry – Military Date – 2023 As the Digital & Social Media Marketing Manager for the U.S. Army’s Central California Recruiting Battalion, it was my job to attend large events that recruiters would be attending. During 2023 Army recruiters attended the San Francisco Giant’s Fan Fest,…
[ THE SITUATION ] OPERATIONAL LEAD: U.S. Army Central California Recruiting Battalion SECTOR: Military / Content Architecture / Omnichannel Production TIMELINE: 2022–2024 The Central California Recruiting Battalion commands a sprawling 48,000-square-mile Area of Operations, divided across 6 distinct recruiting companies. Each of these companies requires a continuous, localized stream of digital and physical marketing assets…
[ THE SITUATION ] OPERATIONAL LEAD: Feel Good Fitness (Client) SECTOR: Health & Wellness / Community Philanthropy TIMELINE: September – November 2022 To mark their 5-year operational anniversary, Feel Good Fitness sought to execute a community event that extended beyond standard brand promotion. The objective was to architect a month-long philanthropic campaign to fund a…
[ THE SITUATION ] OPERATIONAL LEAD: Brand Ambassador (Agency) / Client: Christopher Guy SECTOR: Ultra-Luxury Goods / Precision Ad Buying / Digital Architecture TIMELINE: 2022 Christopher Guy, a globally recognized ultra-luxury furniture brand, required a targeted digital campaign to penetrate high-net-worth demographics within two of the most competitive domestic markets: Los Angeles and New York.…
OVERVIEW Client – Elite Team Reedley Jiu-Jitsu Academy Industry – Combat Sport / Fitness Date – 2022 (Jan – May) Elite Team Reedley Jiu-Jitsu Academy launched in early 2022 in Reedley California. Elite Team as a brand is widely known within Central California’s Jiu-Jitsu world. My job was to help launch the new academy with…
[ THE SITUATION ] OPERATIONAL LEAD: Precision Prep SECTOR: B2C E-Commerce / Data Analytics / Omnichannel Marketing TIMELINE: 2021 Precision Prep, a regional B2C meal prep company, was experiencing predictable, cyclical revenue slumps during specific seasons. The objective was to break this historical cycle, with the client setting aggressive goals: increase overall annual sales by…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 In dealing with customer questions and complaints, the biggest was how to order food on the client’s website. Having dealt with this for years, the client decided to have a new ordering system website built. It was my job to get…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 Having a successful 2021, I needed the final month of 2021 to push my client’s sales. The previous 11 months had seen record-breaking sales, December needed a heavy marketing push if his client was going to see a record-breaking year. The…
OVERVIEW Client – Precision Prep Industry – Meal Prep / B2C Date – 2021 I needed to figure out how to generate more sales during the slow season at the end of the year. Having brainstormed with the client, we came up with an idea to create a TikTok menu that was “inspired” by meals…
